Now You Have A Solution!
Have you had it with being pitched, emailed, texted, or just overall harassed and lied to on the latest and greatest things you should be doing to market your business? These fast-talkin’ hucksters love to contact you and waste your time by pitching you something, they have no idea whether you need it or not.
90% of them know nothing about direct response marketing and advertising. What they do pretend to know is usually wrong. You can rest assured when whatever they are selling doesn’t work, they will be on to the next person and or career move.
Abraham Maslow ( A Famous American psychologist) wrote, “If the only tool you have is a hammer, it is tempting to treat everything as if it were a nail.”
Interesting….. Let’s put things into perspective.
Those hucksters are salespeople. And you, you are the target. (or the nail in their eyes) They are trained on how to separate you from your hard-earned cash and trick you into thinking you need something that they are offering.
I know what you are thinking… Yeah, I get it. But what are you trying to sell me?
Honestly. Nothing. Let me introduce myself. My name is Paul Conant, Owner, and founder of Gizoom Media and Consulting. A bigger part of my business is being a fractional CMO for my clients and saving them from the onslaught of marketing pitches they get on a daily basis.
It all started back in 1991 when I started marketing and advertising my own business, and other companies would ask me to help them design their ADs. During that time, the internet boom arrived, and marketing changed drastically! And.. it never looked back. But some principles of marketing and advertising didn’t change. That’s when I started Gizoom to help business owners sift through the good and the bad and not waste money.
Throughout the years, One thing is for sure. Businesses that don’t have a plan for their marketing end up falling for bright shiny objects and overpriced solutions for their business.
Look if you’re confused, frustrated, upset, or downright mad about your marketing and wish you had a resource to help you make better decisions and better understand the nuances of today’s marketing. Then click the link, and I’ll give you three great resources.
First, you’ll get The Marketing Leverage Chart. This is a one sheet PDF with 100s of ways to Increase Business And Profits… This is an awesome list of every way you need to know about growing your business. Then I’ll also send you my step by step guide on how to create your marketing plan called The Marketing Manifesto. The third resource is my contact info for your reference when needed.
So, the next time you are approached with the next best marketing tactic, I want you to STOP, DROP and Contact me. Let’s discuss it and see if this is a good fit for your business and your overall marketing strategy. Be sure to let them know you need to talk to your Chief Marketing Officer before you make any decisions.
That will usually let them know your know a rollover, and they will either move on to easier prey or step up the high-pressure sales tactics because that’s all they know. But, you, now you know better!
Thanks for taking the time to watch this video. Most importantly, with proper planning and filters, you can get your business on the path to marketing success.
By the way, If you are interested in getting a free strategy session, click on Schedule A Strategy session at the very top of the page. It’s no charge, and it will be the best 15 to 20 minutes you will spend working on your business in a while.