The Importance of Assessing Your Business Model for Long-Term Success
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Action CMO – Fractional Chief Marketing Officer
Learn how top businesses are transforming their operations by harnessing the power of adaptive marketing expertise!
A fractional CMO is a marketing professional who operates as an outsourced consultant, working part-time or on an as-needed basis with multiple companies. A Fractional CMO has a short-term, specific project or goal to work on, and they do not replace the company’s full-time in-house marketing staff.
Usually, a Fractional CMO role is someone with at least ten years of experience in Marketing management and who has held the title of Chief Marketing Officer (CMO) or an Agency owner at least once before.
The Fractional CMO is brought into the team to address a specific assignment, such as developing a marketing strategy and plan, building a new website, launching a new service, expanding internationally, or rebranding.
Fractional CMOs should be well-versed in all aspects of marketing, including offline and online. They should know your industry and have experience managing several solutions at once. In the end, they need the ability to help with marketing projects that require expertise in orchestrating projects and providing strategic insight, best practices, and personal experience.
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