Action CMO – Fractional Chief Marketing Officer

ATTENTION: Has Marketing Your Business Left You Frustrated? Want To Learn The Strategies Of The World's Most Successful Companies?

Who Should Hire a Fractional CMO?

Hire A CMO

As you can see, there are many scenarios where hiring a fractional CMO makes sense. I’m sure you’re still wondering if it’s the right move for you. If so, let me help you figure that out!

First, consider whether your business needs an extra level of expertise in marketing or public relations. A fractional CMO can help with these things because they have high-level knowledge, experience, and connections to get the job done—but they won’t need to spend as much time on them as their full-time counterparts do. If this sounds like what your company needs right now, then hiring one could be a smart choice.

Second, think about how much time it would take for someone else on staff (or even another contractor) to work alongside me so that we can both get everything done without sacrificing efficiency or quality control along the way. The answer should help determine whether hiring an additional person would make sense for your company at this point in time: If yes—do it; if no—consider other options, such as using an automated tool or simply continuing without any new hires at all.

What Does a Fractional CMO Do and How Do They Benefit You?

A fractional CMO is an expert in marketing strategy. A fractional CMO applies the same skills to your business as they would to their own: they know how to grow it and ensure it achieves its full potential. They take the time to understand your goals, vision, and long-term plan for growth so that they can help you achieve them.

A fractional CMO should be seen as part of a team because their role isn’t limited to just advising on marketing activity; rather, they will work closely with you throughout every step of the way—from initial planning through execution—to ensure that all aspects of your strategy are aligned and working together as efficiently as possible. This includes everything from analyzing data and identifying new opportunities for growth through developing new programs or campaigns until after these initiatives have been launched (and beyond).

How to Know You Are Ready to Hire a Fractional Chief Marketing Officer

You are ready to hire a fractional CMO if you have a clear marketing strategy and you are ready to implement it or if you need someone to help you create a marketing strategy. Too often, we see companies listening to agencies on what is needed to grow their business. They rely on the agency’s tactics instead of relying on a strategy that holds the agency accountable with checks and balances. This is one of the many benefits of using a fractional CMO. Maybe you need more time to focus on other aspects of running your business. This can be an important reason to have someone like a factional CMO to take on the marketing role in your organization.

Core Skills of Successful CMOs

From our experience, the core skills of a successful CMO are as follows:

  • Experience in digital marketing
  • Experience in marketing strategy
  • Experience in marketing operations
  • Experience in marketing analytics (i.e., data)
  • Experience in marketing technology (i.e., platforms, systems, and software)
  • Experience in marketing communications (i.e., advertising)
  • Creative skillset
  • Experienced in running a business 
  • P&L experience

A fractional chief marketing officer can be an affordable way to add the high-level marketing strategy your business needs.

In the end, a fractional chief marketing officer can be an affordable way to add the high-level marketing strategy your business needs. They can help you navigate the complexities of digital marketing and give you access to a wealth of knowledge about how to attract new customers, drive traffic to your website, and use an Omni channel approach to grow your business.

If this type of arrangement sounds good, you’re ready to take your business’s marketing strategy to the next level. Reach out today to discuss your marketing strategy with a no-obligation consultation.